Monday, July 30, 2012

Are the Terms Sustainability and Environmentalism Interchangable?

Interesting question... we keep hearing Sustainability as a current "Buzz Word"... everyone is trying to be sustainable... but is it all about the Environment?

So tell me... If you are a company like ...oh, say Walt Disney Company...who makes a great deal of its profits from 'retail sales' with all of the cardboard and plastic packaging and the ...thousands of miles of shipboard and eighteen wheeler transportation ...shipments from producers in China and Indonesia and other sites worldwide, going to places like the US or France and Japan... but you support the movie production of "The Earth" or "Oceans" or most recently "Chimpanzees", all in your environmental genera... are you really undertaking a Sustainable, ethical conscious path?

Environmentalism is not necessarily Sustainability in action. Saving trees in the US on either side of our Interstate Highways...yet clear cutting in the heart of the forest...NOT SUSTAINABLE! And ignoring the elimination of the Ancient Rain Forests in the under developed world (Indonesia, Brazil, Africa...) ...HEY....O2 comes from Trees...CO2 is taken in by them. Basic Science, even if our Science classes are failing. Sustainability calls on us finding a solution that works, one that is equitable for the citizens of all nations…not just developed nations.

Sustainability is about Environment.... but it is also about Economics and Equity (generation after generation) and it is worldwide, not just sun-lights on Walmarts...Sustainability means saving water in Africa, Asia, and the Middle East...oh, and in North America too; its about Cleaning the air in India; ensuring food will grow where we need it...for an ever increasing world population...9+ Billion by 2050. But it is also about jobs and the ability to secure a meaningful life…now and into the future…for all of us.

Or what about our Federal Agencies...like the Council on Environmental Quality...some heavy hitters who work for the Executive Branch...are they about Sustainability? Recently I asked them what they thought the definition was for Sustainability, and as of today I am still waiting for an answer. Their web presence shows they are about the Environment, but no real discussion about a plan for a Sustainable future...

Before we award anymore Trophies to the Koch Brothers or, Disney, BASF, Camargo Correa in Brazil, or the Power Companies the world over… we need to look at what they are doing to ensure Earth's Sustainable Future. Water preservation...but also aquifer management, Reduced production generated air particulate...but also cleaner air through localized chemical applications of their products, Reduced use of Coal... but also increased investment into alternative energy sourcing...of all types, not just Natural Gas…and we need to do it now...not when we can't fix the problems our increasing Carbon Footprint is causing.

No, Environmentalism is not Sustainability…not by half… and Sustainability, with its three pillars, is what we need.

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